OVERVIEW
One of the oldest and most used flour companies in Saudi, best used to make traditional pastries and cakes. Foom has become part of the Saudi culture where it’s found in almost every house hold.
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For many years Foom never launched an advertising campaign or had any media presence, Foom depended mainly on word of mouth and equity in held with consumers. With the rise of competition in the market Foom felt the need to launch a huge marketing campaign that included a new facelift and whole new strategy to go with it.
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