OVERVIEW
The Saudi customs wanted to reach a younger audience and educate them about the rules and regulations of the Saudi Customs, so we took their platform to Tiktok, created an easy and relatable campaign titled «مايعدي».
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in this campiagn we focused on tiktok trends along side a song that we created from scratch to go with the videos, we also added an entire identity that caters to the young audience, the results were amazing and the tiktok account was an instant hit.
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