As part of a project for the Al-Madinah Region Municipality, we developed a comprehensive visual identity for the Al-Baqi’ al-Gharqad project—the historic cemetery that has served as the final resting place for the Companions of the Prophet (may Allah be pleased with them), the subsequent generations (al-Tabi’un), and the people of Al-Madinah throughout the ages. The site is managed by the Municipality through a digital service ecosystem designed to streamline procedures and provide information to visitors and the families of the deceased.

The identity was conceived by drawing upon the profound significance and historical stature of the site. The logotype was crafted to evoke the tranquility and reverence that define Al-Baqi’, while also reflecting the project’s functional role as an official digital platform for documentation and information. The visual identity extends across all applications within the digital service ecosystem, ensuring a consistent experience at every touchpoint for visitors and beneficiaries alike.

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