We produced a video campaign for Darent, the Saudi platform for booking apartments, chalets, and villas across the Kingdom, for Riyadh Season.

The campaign positions Darent as the smartest stay and the one closest to the spirit of the season, built on the idea that the fun of the events and the comfort of your stay go hand in hand. Under the line “Darent Yehelha” (Darent has it sorted), it speaks to visitors in a light, playful tone in the Saudi dialect, in moments they know well: so busy with events they forget to book a place, finding every apartment already taken, or needing a comfortable place nearby after a long day.

Darent offers the solution in just two steps through the app, with daily, weekly, and monthly rentals, giving the brand a lively and reliable presence that reflects the lifestyle of Riyadh’s visitors.

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