Mawa Charity

Every window that lights up shapes a nation

Work Thumbnail
Date
2026
Services

Campaign

Project Description

We produced the Video for Mawa Charity’s 96th Saudi National Day campaign. Mawa is a non-profit organization specializing in housing, working to provide safe and sustainable homes for families in need.

The film is built around the idea of “Windows of the Homeland.” A home is the nation in its first and closest form, and behind every lit window is the story of a family living in security and dignity. With a calm, human approach, the film links the warmth of homes to the light of the nation, and invites the audience to become part of the story of a home being built.

The campaign ran under the hashtag #EveryHomeCompletesTheStory, turning giving on National Day into a real contribution to stability and lasting impact.

‍