A NECESSARY FICTION

A World Shaped by Maps, and Reimagined by Imagination

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Date
2026
Services

Branding

Project Description

We were proud to work on Inevitable Fictions: Maps, Art, and the Shape of Our World, an exhibition held in Venice that explores the history of cartography and its influence on how we perceive the world. Bringing historical maps together with contemporary artworks, the exhibition creates a dialogue between past and present.

Our work involved designing the exhibition’s logo and complete visual identity, drawing inspiration from the world of maps, their lines, and topography to develop a visual language that reflects the exhibition’s artistic vision. Across various brand applications, we translated the relationship between place, art, and imagination into a cohesive visual identity.

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