We developed the identity for Al Jabr Car Rental, a company offering a wide and diverse fleet of vehicles to meet the needs of individuals and businesses.

We began rebuilding the identity by understanding what the brand represents to its customers, then created a contemporary identity that reflects the ease of the rental experience, the flexibility of its services, and the company’s reliability at every touchpoint. We adopted a simple, clear visual language, supported by modern design elements that give the identity a distinctive presence. We also chose a new color palette that gives the brand a personality different from its competitors and strengthens its presence in a competitive market.

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