Since its establishment in 1950, Al-Rashed Group has built a longstanding presence across trade, industry, contracting, real estate, and services, contributing to the Kingdom’s growth and development over the decades.

To mark its 75th anniversary, we developed a complete visual identity for this milestone, from the anniversary logo and visual system to its applications, launch film, and the various creative details that shaped the celebration experience.

Our work also extended to documenting the Group’s story through a documentary film exploring its beginnings, the founder’s role in building its legacy, and the defining milestones of a journey spanning generations.