AMAAD Business Park brings together the resources and expertise of leading institutions in Saudi Arabia, establishing a central hub for innovation through its Energy and Engineering Center. The development offers a contemporary environment that balances sophistication with simplicity, bringing together offices, residences, hospitality, restaurants, cafés, and retail in one destination.

Our role was to refine the AMAAD brand and develop a new visual identity that reflects this balance between ambition and sophistication, creating a distinctive brand presence aligned with the development’s vision, standards, and needs.

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