We developed the visual identity for Riyadh Art Week, a leading event celebrating Saudi Arabia’s evolving art scene and bringing together prominent cultural entities, artists, and art enthusiasts.

The logo combines Arabic letterforms with experimental geometry within a rectangular composition inspired by the frame of an artwork, reflecting the event as a space that brings different forms of creative expression together. Built as a flexible identity system, the logo can evolve with each edition by seamlessly incorporating a new year while retaining its distinctive visual character.

The color palette draws inspiration from traditional Hijazi doors, connecting contemporary artistic expression with the visual richness of local culture. These colors extend across the event’s different experiences, from talks and workshops to specialized exhibitions, creating a cohesive visual system while giving each area its own recognizable character.