We worked with Elm to evolve its visual identity system, reflecting its position as one of Saudi Arabia’s leading national companies in digital solutions and technology products while supporting the continued growth of its brand.

The project extended from identity development and brand architecture to the creation of a comprehensive visual system and guidelines designed to maintain consistency across every touchpoint. We developed an extensive visual library featuring 198 illustrations and 609 icons, alongside 155 brand applications and a 290-page presentation template, creating a flexible system built to serve the brand across a wide range of needs.

We also developed the new look and feel of Elm’s website alongside the identity update, introducing a modern, flexible interface that streamlined content, enhanced the user experience, and strengthened the company’s digital presence in line with its future direction and customer needs.