One of the most recognized Hajj and Umrah guides evolved from a printed booklet into a digital app, making essential information and guidance more accessible to pilgrims throughout their journey.

We launched the app through an awareness campaign highlighting its key features and services. Drawing from the app’s identity, we developed a vibrant visual direction with a distinctive color palette and dynamic elements that reflected its digital character and ease of use.

We also produced the campaign launch video and developed content in four languages to reach a diverse audience of pilgrims, creating a communication experience built around the app’s core purpose: bringing information closer and making the journey easier.