We developed the visual identity for the Innovation Nexus at Imam Abdulrahman Bin Faisal University, capturing its role as a space where minds connect, knowledge is exchanged, and new ideas take shape.

The logo draws inspiration from the initials of the forum’s name, reimagined through an abstract geometric form influenced by traditional Sadu patterns. The result brings together a contemporary expression of innovation with the depth of Saudi cultural heritage.

This concept was extended into a cohesive visual system and a range of brand applications, giving the forum a distinctive, modern presence while staying true to the idea at the heart of its identity.