Alongside Saudi Arabia’s participation at Expo 2020 Dubai, we designed and produced a visual story projected onto the Burj Khalifa, bringing the Kingdom’s cultural, geographical, and historical diversity to a global audience.

The challenge was to capture the story of Saudi Arabia in a matter of seconds and transform it into a sequence of scenes across the world’s tallest building. We built the experience around carefully selected symbols representing the Kingdom’s past, present, and future, from traditional Najdi doors, coral reefs, and Taif roses to stars and the projects shaping its future, creating a visual narrative of a nation in constant growth and transformation.

The experience extended across digital platforms through supporting content and campaigns designed to reinforce the communication narrative and amplify the Kingdom’s digital presence throughout the event.