Produced under HighFive, Masafa is a conversation-led podcast built around people, their experiences, and the ideas and stories that shape their perspectives.

We developed the podcast from the ground up, from researching topics and preparing episodes to building its visual and sonic identities. Each episode was shaped around meaningful conversations with guests from different backgrounds, creating space to explore their experiences and perspectives beyond the surface.

Our role covered the complete production journey, including filming and episode production, marketing and publishing, and the development of promotional content across digital platforms, building Masafa as a cohesive media experience from the first idea to the final episode.