We worked with Nusuk, the official digital platform overseen by the Ministry of Hajj and Umrah to facilitate the journey of the Guests of Allah, to strengthen its social media presence in line with its role in creating a more seamless and integrated experience for pilgrims and visitors.

We developed content that transformed services, information, and guidance into clear, accessible messages, supported by infographic design that made key information and processes easier for audiences to understand.

Our work also included the development of digital campaigns that amplified the platform’s key messages and supported communication with its diverse audiences, creating a social presence built around clarity, accessibility, and a journey that begins long before arrival and continues throughout the pilgrim experience.