Saudi Made carries a national mission to strengthen the presence of local products and build stronger connections between consumers and Saudi industries. The challenge in launching its TikTok presence was to bring that message to the platform in a way that felt relevant to its audience.

We developed the account launch strategy and created a content direction shaped around TikTok’s language, pace, and audience behavior, turning stories of Saudi products and industries into content designed specifically for the platform rather than simply adapting content from other channels.

To give the account an even more distinctive personality, we developed the brand’s sonic identity as an extension of its digital presence, bringing content and sound together to introduce Saudi industry to a new generation of audiences.