Shams is a social talk show hosted by Sara Bugnah, creating a space for conversations about people, society, and the ideas that shape how we see life, embracing different perspectives and leaving room for questions without a single predetermined answer.

We developed Shams as a complete media experience, from shaping its concept and creating its visual and sonic identities to researching and preparing episodes around thought-provoking topics and conversations with guests from diverse backgrounds and experiences.

Our role extended through the entire production journey, including filming and episode production, promotional content, marketing, and publishing across platforms. Every element was developed to create a consistent and recognizable experience, from the first idea and conversation to the moment each episode reaches its audience.